Creator / Designer
Personal work
Hip hop group Run The Jewels (RTJ) and 3D modeling platform Sketchfab created a design contest to re-imagine the group’s iconic pistol and fist logo. Therefore, I entered this contest with a design that enlarged the logo and created a walk-through virtual experience.
Inspiration is taken from RTJs track A Few Words For The Firing Squad (Radiation), where select lyrics are on display throughout the experience that speaks directly to their fans, aka Jewel Runners, and all those that fight against systemic injustices and those affected by it. Additionally, in the song, the group prophesize what they would say if put in front of a firing squad, and the viewers of this virtual experience have a turn when confronted with the blazing RTJ pistol.
Please view the design below by clicking to enable the restricted content (coarse language), or click on the lin to view in the Sketchfab platform.